NHS England is running the first national breast screening awareness campaign Help Us Help You to encourage women to attend their breast screening appointments from 17 February to 30 March.

Resource material is available for practice screens and websites, see Campaign Resource Centre below.  

The campaign includes advertising on TV, catch up TV, online video, radio, press, search and social media, supported by PR and partnerships activity. In London there will be activity targeted to ethnic minority audiences and engagement with organisations to reach disabled audiences. In north central London that additional activity will be in Camden, Haringey and Islington. NCL Cancer Alliance will post on social media throughout the campaign period and share content with local organisations.